Campaigns have proved to be effective methods to fight animal abuse. Focusing on a mid term and realistic goal, like for example stopping the fur industry, campaigns have managed to use the resources of the movement in order to get important results.

Today the word campaign is used quite often in all political areas, but animal liberation campaigns can be considered different for a few reasons: they focus on a single issue (like fur), are directed against a single company (like Max Mara Fashion Group, for example), have some practical demands (MMFG's brands going fur-free), integrate different forms of action and do not stop until their goal has been reached.

Some campaigns are short, give good results easily and energize the activists, while others are more difficult and longer. Not all important results can be achieved easily , efforts and and time are needed. But we know that in the end the wanted results will arrive, and with them thousands of animals spared form a life of misery.
Determination is what we need more to save the animals killed for fashion.

While the economy is getting more global, also the animal liberatuion movement does, creating networks of cooperation to fight companies involved in animal abuse. International or global campaigns against companies selling fur, for example, have proved to be very effective.