5 MONTHS - 260 DEMOS (ITALY) The campaign against Max Mara Fashion Group has been launched at the end of november, with a global week-end of action. Since then the campaign has reached 36 italian cities and managed to be in front of Max Mara's stores over 260 times in just five months! This is the weight a campaign can have on a company that prefers to hide and do not reply to open and polite questions on their fur policy. If they prefer to continue using fur it's their choice, we cannot force them not to, but we can be in front of their stores every week telling people the horrors that Max Mara is financing, aking them not to buy in their stores and asking to take part in the pressure we are putting on the company's offices. It's their choice, then, to reconsider or not their policy on the use of dead animals as fur. This has been just the first winter of demos. Now there is less demos going on, but still the pressure is there. With more than 30 degrees activists are putting more energies on other issues and recharging for more months of weekly demos next autumn. Be ready for a rocking 2009-10 autumn-winter season against Max Mara and take part in a campaign that can save the lives of so many thousands animals every year by making 2400 shops fur-free!
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