On Saturday 28th of March 2009 activists demonstrated against the fur trade at Max Mara Fashion Group in front of a Max Mara shop. A banner and a lot of leaflets informed the pedestrians of the bloody business of MaxMara. About 10 activists demonstrated also on Saturday 11th of April 2009 against the fur trade at Max Mara Fashion Group in front of a Max Mara shop. A banner and a lot of leaflets informed the pedestrians of the bloody business of MaxMara. The activists shouted periodically, so that the demo attracted the attention of many people. The employees in the shop tried to make the activists shut up by playing loud music, but, of course, it did not work. We will go on until MaxMara goes fur-free."
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