SYMBOLIC ACTION AGAINST MAXMARA AT CATWALK SHOW IN MILAN (ITALY)

On march 2nd Max Mara was presenting their new collection at Milano Fashion Week.

On that day activists of AIP decided to be there and show the people and press the reality of the fur trade that Max Mara is still financing.

The action was very visible and attracted a lot of people. The security of the fashion show were irritated and tried to push the activists away, take their banner and in the end they lined in front of them in order to hide the action while a reporter was trying to film it (see here: http://new.c6.tv/archivio?task=view&id=3213).

After 15 minutes the activists managed to go away without any trouble.

Unsatisfied with doing it just once they came back after an hour, in front of another entrance where hundreds of people were coming out of another show. The action this time was even more visible and attracted a lot of attention.
Some people were already speaking about the previous action against Max Mara, and here it is again!

we are sure everybody in the fashion system will have heard about this campaign against Max Mara now, with hundreds of fashion experts, press and companies managers seeing us and receiving a leaflet.

Not really a good publicity for Max Mara!

See a short video here:
http://www.youtube.com/watch?v=hBpO2ibUfa8