All over the world campaigning networks and organizations are fighting to make designers and clothing companies "fur-free". We think it is time to ask the same ethical stand to Max Mara Fashion Group, owners of world renowned brands like Max Mara, Max &Co, and many more like Maxsport, Marina Rinaldi, Marella, Pennyblack, Newpenny, Persona, Iblues.
In Italy Campagna AIP managed to make fur-free all department stores and some clothing companies like Stefanel, Diesel, Miss Sixty and Belstaff. Department stores like La Rinascente, Upim, Coin and Oviesse, have a big portion of the italian clothing retail and some of them have concessions of the most important designers and fashion companies inside their stores, forced too not to sell any fur products.
The Max Mara campaign is similar to those waged at department stores, or similar
to the internationally coordinated campaigns that have made important fashion
companies like Zara, Guess and Stefanel fur-free. The campaign is based on
regular demos, communication with Max Mara's customers and a spreading boycott.
This is a campaign with international support and demos in front of Max Mara
stores in different countries.
You can find reports, events and more updates (in italian) at: www.campagnaaip.net
WHAT CAN YOU DO?
* First of all do not buy any fur and boycott all Max Mara Fashion Group brands' stores untill they will not be fur-free. Talk about this campaign to anybody you know and spread the message.
* Contact the company and tell them what you think. You can either send them a letter,
a fax, an e-mail or make a phone call.
Each of these communications could be a lost customer for them, do not underestimate
its impact. You can find all their contact details here
* Spread the campaign by distributing leaflets. You can find pdf leaflets in different languages in our resources section. Fell free to download and copy it.
* Organize demos or leaflettings at your local Max Mara or Max&Co shop.
Check here for a list of all MMFG stores around the world.
Contact us at info@campagnaaip.net for more infos.
* You can contact the company at this address:
MAXMARA FASHION GROUP
Via Giulia Maramotti, 4,
42100 Reggio Emilia (RE)
Tel:0039-522-3991
Fax: 0039-522-3993993
Head of Press Office - Magnolia Laurenzi
laurenzi.m@maxmara.it
Public Relations - Larisa Fasi
proffice@maxmara.it
fasi.l@maxmara.it
Public Relations - Giorgio Guidotti
guidotti.g@mmfg.it
Public relations Max Mara USA
caroggio.l@usa.maxmara.com
Press office Max Mara USA
farmer.a@usa.maxmara.com
Public relations Max Mara Scandinavia
zambelli.g@maxmara.it
Fashion coordinator - Laura Lusuardi
lusuardi.l@maxmara.it
Humane resources coordinator - Franco Collini
collini.f@mmfg.it
Head of italian marketing - Maurizio Mazzali
mazzali.m@maxmara.it
Head of visual merchandising - Emanuela Ferretti
ferretti.e@maxmara.it
More E-Mails:
info@maxandco.com
franchisingita@maxandco.com
franchisingexp@maxandco.com
info@marella.it
otb.iblues@marella.it
info@marinarinaldi.it
negozimaxmara@maximasrl.it
info@maxmarafashiongroup.com
info@sportmax.it
info@pennyblack.com
businessopp@pennyblack.com
All e-mails to cut and paste:
guidotti.g@mmfg.it, info@maxandco.com, franchisingita@maxandco.com, franchisingexp@maxandco.com, info@marella.it, otb.iblues@marella.it, laurenzi.m@maxmara.it, proffice@maxmara.it, fasi.l@maxmara.it, guidotti.g@mmfg.it, info@marinarinaldi.it, negozimaxmara@maximasrl.it, info@maxmarafashiongroup.com
info@sportmax.it, info@pennyblack.com, businessopp@pennyblack.com, caroggio.l@usa.maxmara.com, farmer.a@usa.maxmara.com, zambelli.g@maxmara.it, lusuardi.l@maxmara.it, collini.f@mmfg.it, mazzali.m@maxmara.it, ferretti.e@maxmara.it
Sample letter:
To the attention of Max Mara Fashion Group,
I send this message to show my support for the campaign against the presence of
fur trims and fur jackets in the collections of Max Mara and the other brands of
your company.
As you may be aware every year dozens of millions animals are raised in small cages
and awful conditions to be skinned and transform their pelts into trims, hats or
jackets sold in shops and collections like yours.
There is a growing number of companies and designers refusing to use real fur and
i think the same decision is a choice that also Max Mara Fashion Group should
consider, to create a fashion free of this appalling cruelty.
Until i will see this ethical decision i will take part in the boycott of all
your brands products and shops and will invite all the people i know to do the same.
Yours,
............